What is the Average Cost of Explainer Video in 2023?

What Is Explainer Video?

Explainer videos are short, engaging videos that explain a product, service, or idea to potential customers. They are often used as marketing tools to increase conversions, brand awareness, and customer loyalty. Explainer videos have become popular for businesses to convey their message and engage with their target audience. They are concise, visually appealing, and highly effective in explaining complex ideas in a simplified manner. However, one of the primary considerations when creating an explainer video is the cost involved. In this blog post, we will explore the various factors contributing to the cost of an explainer video and provide a detailed guide on measuring and estimating its expenses.

Why do we need an explainer Video?

Explainer videos are short, engaging videos that explain a product, service, or idea to potential customers. They are often used as marketing tools to increase conversions, brand awareness, and customer loyalty.

Types of Explainer Video

1. Whiteboard Animation

Whiteboard animation video, also known as whiteboard explainer video or doodle video, is a style of animation where drawings or illustrations are created on a whiteboard or a white background. It is a popular format for creating engaging and informative videos, often used for educational purposes, marketing campaigns, and business presentations.

2. Explainer by using stock footage

Explainer videos crafted through the utilization of stock footage bring together a collection of pre-existing video clips, images, or animations sourced from a vast stock footage library. These libraries house an extensive assortment of expertly captured and edited footage encompassing diverse subjects and themes, all available for licensing to be incorporated into explainer videos.

Among the various types of explainer videos, voiceover explainer videos stand out as they rely on the expertise of professional voiceover narrators to elucidate concepts, products, or services to the intended audience. In these videos, the visual elements harmoniously align with a carefully crafted script, guiding viewers through the content while the scripted voiceover provides essential information, contextual details, and comprehensive explanations.

3. Animated explainer videos

Animated explainer videos are a popular and effective method of conveying complex ideas, products, or services through animation. These videos use animated visuals, characters, text, and narration to explain concepts concisely and engagingly. They can be created using various animation techniques, such as 2D animation, 3D animation, motion graphics, or a combination of styles.

How to measure the cost of an explainer video?

The cost of an explainer video depends on various factors. These factors encompass different aspects that contribute to the overall production and quality of the video. Each of these elements plays a role in shaping the final pricing structure for an explainer video, with costs varying based on the specific requirements and desired outcome of the project.

It is essential to consider these factors and engage in thorough discussions with video production professionals to establish a clear understanding of the pricing details and ensure the creation of a high-quality explainer video that aligns with the budget and objectives of the project.

1. Length and Complexity of the Video
2. Animation Style
3. Live Action Stock video clips
4. Scripting and Storyboarding
5. Voiceover and Audio
6. Graphic Design and Visual Elements

1. Length and Complexity of the Video

The length and complexity of an explainer video significantly impact its cost. Longer videos require more time and resources for

• scripting,
• storyboarding,
• animation,
• and editing.

Similarly, the complexity of the video, Normally explainer video is between 30 seconds to 2 minutes.

2. Animation Style

Explainer videos can be created using different animation styles such as

• 2D animation,
• 3D animation,
• motion graphics,
• whiteboard animation,
• a combination of these styles.

 Each animation style has its unique requirements and associated costs. 2D animation is generally more affordable compared to 3D animation, which requires additional expertise and software. including the level of detail in the animation, the number of characters, and the intricacy of the visuals, can increase production costs.

3. Live Action Stock footage:

An explainer video utilizing real-life stock footage brings a sense of authenticity and relatability to the content. By incorporating pre-existing video clips from stock footage libraries, which contain professionally shot and edited footage of real people, places, and events, the explainer video gains a level of realism that connects with the audience on a deeper level.

Real-life stock footage can be utilized to illustrate scenarios, demonstrate products or services in action, or showcase relatable situations, making the information more engaging and memorable. Some of the most popular platforms that are providing stocks footage are

1. Adobe stock
2. Shutter stock
3. Story blocks
4. Envato elements
5. Pond 5

4. Scripting and Storyboarding

The script is the backbone of an explainer video, and a well-crafted script ensures clarity and engagement. Professional scriptwriters can help refine the message and create a compelling narrative, but their services add to the overall cost. Storyboarding, which involves visualizing each scene before production, is another essential step in the process that affects the cost.

5. Voiceover and Audio

The quality of the voiceover and audio can greatly enhance the effectiveness of an explainer video. Hiring professional voiceover artists and audio engineers will add to the expenses. Additionally, background music, sound effects, and audio mixing are factors that should be considered when estimating the cost.

6.Graphic Design and Visual Elements

Graphics design and visuals are vital in explainer videos. They enhance communication and viewer engagement by simplifying complex concepts and capturing attention. Well-crafted graphics, colors, typography, and animations create visually appealing and memorable experiences. They reinforce key points, evoke emotions, and establish brand identity. Ultimately, the quality of graphics design greatly influences the impact and effectiveness of an explainer video.

Let’s discuss the Pricing sector of explainer video cost.

Here is a general breakdown of the cost ranges based on industry averages:

1. Low-End Budget: $400 to $800
   • This budget range typically includes basic 2D animation with limited customization.
   • It may involve shorter video lengths, advanced graphics, and a standard voiceover.
   • Stock assets or pre-made templates may be used to keep costs down.
2. Mid-Range Budget: $800 to $2,000
   • In this range, you can expect higher-quality animation and more customization options.
   • It includes professional scriptwriting, storyboarding, and voiceover services.
   • The video length can vary, and there is room for more visual creativity and unique elements.
3. High-End Budget: $2000 and above
   • With a high-end budget, you can expect top-tier animation quality and extensive customization.
   • It includes custom illustrations, advanced motion graphics, 3D animation, and detailed character design.
   • The production process involves more revisions, fine-tuning, and personalized attention.

It’s important to note that these ranges are approximate and can vary depending on specific project requirements and the rates charged by individual production companies or freelancers. It’s advisable to consult with multiple vendors, discuss your project details, and request quotes to get a more accurate estimate.

What TriNet Studios Offers to you?

TriNet Studios: Delivering High-Quality Explainer Videos at a Reasonable Cost. When it comes to creating an effective explainer video, businesses often seek a production company that can deliver a compelling video within their budget constraints.

TriNet Studios is a reputable video production company that stands out by offering high-quality explainer videos at a reasonable cost. With their expertise, creative approach, and commitment to client satisfaction, TriNet Studios is a trusted choice for businesses looking to convey their message through engaging and affordable video content.

1. Professional Expertise: TriNet Studios boasts a team of skilled professionals who specialize in creating explainer videos. From scriptwriters and storyboard artists to animators and voiceover artists, their team has the expertise to bring your vision to life. Their experience in crafting compelling narratives ensures that your message is conveyed effectively, while their technical proficiency guarantees a polished final product.
2. Customized Approach: TriNet Studios understands that each business is unique, and their explainer videos are tailored to reflect the individuality and brand identity of their clients. They take the time to understand your goals, target audience, and key messages, enabling them to create a customized video that resonates with your viewers. Whether you require a corporate-style explainer or a more creative and fun approach, TriNet Studios has the flexibility to adapt to your needs.
3. Cost-Effective Solutions: TriNet Studios prides itself on offering reasonable pricing options without compromising on quality. They work closely with clients to define project scopes and budgets, ensuring transparency throughout the process. By leveraging their experience and efficient production workflows, they optimize resources and deliver exceptional videos within a reasonable cost range. Their cost-effective solutions make professional explainer videos accessible to businesses of all sizes.
4. Streamlined Production Process: TriNet Studios understands the importance of timely delivery without compromising on quality. Their streamlined production process ensures that your project progresses smoothly, meeting agreed-upon deadlines. From initial concept development and scriptwriting to storyboarding, animation, and post-production, their efficient workflow minimizes production time while maintaining the high standards they are known for.
5. Client Collaboration and Satisfaction: At TriNet Studios, client collaboration is at the heart of their process. They prioritize open communication, actively involving clients at each stage of production. Your feedback and ideas are valued, allowing for revisions and iterations to ensure the final video meets your expectations. TriNet Studios is committed to client satisfaction, going the extra mile to deliver a video that aligns with your vision and exceeds your objectives.

Conclusion: TriNet Studios is a trusted partner for businesses seeking high-quality explainer videos at a reasonable cost. Their team of professionals, customized approach, cost-effective solutions, streamlined production process, and dedication to client collaboration sets them apart in the industry. With TriNet Studios, you can expect a visually captivating, engaging, and effective explainer video that effectively communicates your message and resonates with your target audience, all within your budgetary requirements.